adidas introduces the coolest run with CC Ride

Author: boni  //  Category: Industry News

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The adiZero Rose 1.5: Ruling the Court on St. Patrick’s Day

Author: boni  //  Category: Industry News

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The adiZero Rose 1.5: Ruling the Court on St. Patrick’s Day

Even someone as talented as Rose need luck, and with the adidas company going out of their way to design these to-die-for sneakers: the adiZero Rose 1.5, luck is definitely on his side.

March 17 is only just a few days away, and Derrick Rose will wear these special colorways of his adidas signature shoes in celebration of St. Patrick’s Day. This holiday is known for the color green and all things Irish. It’s a day where big cities and small towns alike celebrate with parades, music and songs, Irish food and drinks. Communities even go so far as to dye their rivers and drinks green. On this very day, Derrick Rose will debut this newest addition during the game against the New Jersey Nets.

Derrick Rose’s Lucky Charm: The adiZero Rose 1.5

06 26 20 08 – These are the numbers written on each leaf of the clover-designed insole of the new adiZero Rose 1.5. Without question, this represents one of the most important dates in recent NBA History. June 26, 2008, the day Derrick Martell Rose was selected #1 overall by his hometown Chicago Bulls in the NBA Draft. With his speed and springboard hops, Derrick Rose is practically a legend waiting to happen. Rose is scoring solid points and has led the Bulls to a great start by a 40-game start at best, eversince the Jordan era.

The adiZero Rose 1.5 is done in vibrant Intense Green, comprised of synthetic materials and the new adidas SprintSkin technology which is a lightweight, water repellent synthetic material that helps provide additional lateral support and an inset collar designed to work with Derrick’s Speedwrap ankle brace. The adiZero Rose 1.5’s also features a stylish, clean toe for off-court appeal. The branding and Derrick’s signature can be found on the heel, which is the only part opponents see when he’s heading to the rim.

The special St. Patrick’s Day markings make this Derrick Rose’s ultimate lucky charm. The tongue sports an intense green ‘Magic Eye’ graphic, inspired by Derrick’s “Poohdini” nickname, with a 4-leaf clover and Rose’s signature blended into the design. The clover is visible on the insole with the very date Derrick Rose was first drafted. His signature is also lasered into the heel.

Grab your own pair now. The adiZero Rose 1.5 is available for P5,495 adidas Shop Rockwell, adidas Shop Trinoma, adidas Shop Greenbelt3 and Titan Barbershop.

For more information, please visit http://www.facebook.com/adidasPhilippines.

Adidas, launching the biggest marketing campaign in the brand’s history

Author: boni  //  Category: Industry News

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adidas Originals goes MEGA: Global launch of tech-lifestyle footwear line in Spring/Summer 2011

Author: boni  //  Category: Industry News

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adidas Originals launches a new holistic tech-lifestyle collection, the MEGA 2011. The new collection consists of fresh sneaker models featuring two of the most iconic adidas technologies amplified in modern street style – “Torsion” and “Soft Cell.” In its second season, MEGA will offer eight different models, both hi-top and lo-top versions, in a variety of colorways including styles for both men and women.

Representing the iconic sportswear label for the street, adidas Originals draws on its rich heritage in sport and ground-breaking technologies. Both “Torsion” and “Soft Cell” have their roots in former athletic footwear. Taking inspiration from these functional technologies, the adidas Originals MEGA concept super-sizes these iconic elements and brings in contemporary design for a transition from functional gear to street lifestyle. The adidas Originals MEGA concept responds to the needs of today’s consumer groups who want to wear leisure footwear with a quite technical yet stylish appeal without going out for a run with it.

A new execution of the Mega Soft Cell technology will be introduced, called the Mega Soft Cell Lite. It offers all the comfort and cushion that can be found in any Soft Cell shoe, but exposes the Soft Cell creating a lighter-weight shoe and a new visual. Key styles for the upcoming season include the Mega Soft Cell RL (RL = Run Lite) that features this new Soft Cell execution as well as the Mega Soft Cell RH (RH = Run Heel) and Mega Soft Cell BHL (BHL = Back Heel Low), which takes the same technology that was introduced in Fall/Winter with the Mega Soft Cell RF (RF = Run Full) and places it specifically in the heel to give a maximum of heel comfort but a more traditional forefoot look.

The adidas Originals Spring/Summer 2011 MEGA Soft Cell Lite collection will be available for Php 3,695 – 4,695 in the following adidas Originals Corners at adidas Mall of Asia, Greenbelt3, Trinoma, Rockwell, Ayala Center Cebu, Glorietta, Robinson’s Place Ermita and Eastwood.

PRICES:

G20561 – Php 4,695
G20562 - Php 4,695
G20565 - Php 4,695
G20567 - Php 4,695
G21281 - Php 4,695
G44036 - Php 4,295
G44041 - Php 4,295
G44102 - Php 4,295
G44103- Php 4,295
G44037 - Php 4,295
G44104 - Php 4,295

Adidas Kids Kicks

Author: boni  //  Category: Industry News

Just a post from our adidas friends…

Treat your favorite nieces, nephews, sons and daughters with adidas this January. Catch your favorite Disney characters like Tinkerbell, Buzz Light Year and Mr. Potato of the Toy Story in our cute and colorful apparel and footwear designs. Also help them feel comfortable with some athletic shoes available. Have your kids take a pick! Available at the following stores: Rustans Shang Kids, Rustans Makati Kids, adidas TRINOMA, adidas GREENBELT, adidas ROCKWELL, adidas AYALA CENTER CEBU, adidas EASTWOOD, adidas ATC, adidas Newport city, adidas RDS BACOLOD, and GAISANO MALL DAVAO (DS). Check out other products at adidas Stores!

Disney Toy Story 3 K, Php 3,795

Disney Toy Story 3 K, Php 3,795

Disney Toy Story Inf, Php 1,995

Disney Toy Story Inf, Php 1,995

Akwah 7K, Php 1,495

Akwah 7K, Php 1,495

HyperRun 5 CF K, Php 2,195

HyperRun 5 CF K, Php 2,195

Supernova GLide 3 xJ, Php 3,095

Supernova GLide 3 xJ, Php 3,095

 

Akwah 7 I, Php 1,295

Akwah 7 I, Php 1,295

New adidas running shoes

Author: boni  //  Category: Industry News

 adidas running shoes

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