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With the introduction of the adizero Feather, the lightest every day running shoe, adidas continues to set new standards for lightweight footwear while helping athletes be faster and improve their performance.

The lighter your shoes, the faster you can go. It is that easy. Now with the adizero Feather in running, we are offering the lightest shoes in the running class and will continue to push the boundaries of what is believed possible with today’s technology and material to help athletes be better. Weighing only 6.7oz./190g (men’s, size UK 8.5) and 5.6oz./160g (women’s, size UK 5.5) respectively, the adizero Feather offers the everyday runner the technology and performance.
“Nothing is more important for me than lightweight footwear and the adizero shoes are definitely the lightest training and competition shoes I have ever worn. What I love about them is that they are not only light but also give me the stability I need when it counts,” says Jessica Ennis, current World and European Heptathlon Champion.
The adizero Feather comes in an eye-catching infrared color way and provides the latest adidas technologies. The lightweight shoe features the new SPRINTFRAME platform directly attached to the upper which ensures optimum forefoot propulsion. It replaces the conventional shoe construction and saves shoe weight significantly while maintaining important performance characteristics such as comfort and energy transfer. Fully integrated in the SPRINTFRAME platform is the TORSION SYSTEM which allows independent movement of fore and rear foot. The shoe also contains SPRINTWEB, a lightweight mesh construction achieved through strong seamlessly bonded TPU material for maximum comfort, support and breathability. Other technological features are full forefoot adiPRENE®+, the adiWEAR rubber outsole which ensures long lasting durability and traction, and strategic foam placement on the sole which allows for a dynamic push-off while minimizing the overall shoe weight.
The adiZero Feather is now available for P4,995 at the following adidas stores: Greenbelt 3, Trinoma, Power Plant Mall, Resorts World Manila, Shangri-la Plaza Mall, Glorietta 3, Eastwood, Alabang Town Center, Festival Mall Gateway Mall, Ali Mall, Greenhills, Marquee Mall Pampanga, Ayala Center Cebu, Lee Plaza Dumaguete, Abreeza Mall Davao, Gaisano Mall Davao and Gaisano General Santos. It is also available at selected adidas shops in SM: Mall of Asia, Megamall, North EDSA, The Block, Fairview, Sta Mesa, Baguio, Cebo, Iloilo, Cagayan de Oro, and SM Department Stores in MOA, Manila, Fairview and Baguio. You may also visit selected adidas Shops in Robinsons Ermita, Galleria, Cagayan de Oro, Iloilo and Bacolod, and selected Toby’s stores at MOA, Fairview, Megamall, Shangri-la Plaza Mall, Trinoma, North EDSA, The Block, ATC, Galleria, Pampanga, Cebu and CDO, and in selected Planet Sports branches at the Power Plant Mall, Glorietta, Greenhills, Trinoma, ATC, Shangrila Plaza and Cebu.

Running races aren’t always about your speed or passing through the finish line, it goes beyond your physical abilities. Races are a great way to motivate yourself to get fit and can also be a platform for personal breakthroughs. Running makes you test your limits, but also makes you able to believe in yourself by taking control.

The race is not the only thing that is important. The preparation and training involved leading up to the race can prove even more exhilarating than the race itself. Many may not know how important it is to be ready on race day. With only a few months to go until the King of the Road race on October 23, most runners participating in the race are getting physically prepared to run the 5k, 16.8k and 21k course. You have to put a lot of thought into a lot of things – whether it’d be getting the proper running gear, eating a nourishing diet, and do so much more. Surely, nobody wants to cross the finish line exhausted and in pain. Here are a few tips that can get you closer to being crowned as this year’s King of the Road.

1. Do your homework. A lot, or even just a teeny-tiny amount of research can help. Look at the route of the map and get a feel of what you will be getting yourself into. You can also look at the terrain to see the downhills, uphills, ridges, etc that can make an impact on your running performance. At least when you have an idea of where these spots are, you’ll be able to have a good indication of where the course gets tough.

2. Get the perfect shoe. There are all types of great running gear to get you through training. The first thing you’ll need is a new pair of running shoes. Without a good pair, you can expect lots of pains in your legs and lower back. When buying the right shoe, keep ventilation, cushioning and comfort in mind. Ask help from the sales associate about various choices today.

3. Carbs, carbs, and more carbs. Carbohydrates are the most common source of energy, so when preparing for a run, you really have to load up on the carbs. If you’re one of those people on a low-carb diet, you better stop now. The best sources of carbohydrates are fruits, sweets, soft drinks, bread, pasta, potatoes, rice, and cereals.

4. Never underestimate stretching. Most of the time, beginning runners finish a run and find themselves tight and sore, sometimes even resulting to a running injury. A 15-minute stretch after every run makes all the difference. The soreness is lessened, muscle flexibility is increased, strides are longer, and long term injury is prevented.

5. Listen to your body. A common error many runners make is underestimating the effort involved when training. When unprepared, you risk exposing your body to some serious running injuries. It is essential to listen to your body, slowly upping the mileage and adopting a method in which you alternate tough, thorough workout with rest or some soft, easy workouts, giving your body a lot of time to recover.

Remember, even after reading all these tips, you still have to prepare yourself mentally in finishing a personal breakthrough such as this. Held in five countries across the region, the adidas KOTR will culminate in an ultimate championship race in its first ever host country, the Philippines, making it the ultimate race destination in Asia on October 23, at the Bonifacio Global City. Event categories and race fees are Php1, 050.00 for 5km, Php1,300.00 for 16.8km, and Php1,050 for 21k. Simply visit www.adidaskingoftheroad.com to register!

For news and updates on KOTR, visit the adidas Philippines Facebook fanpage and www.adidaskingoftheroad.com launching soon.

Thanks Adidas Philippines!

Blink and you’re beat. Derrick Rose has one of the quickest first steps in the league, and the adidas adiZero™ ROSE basketball shoes are one reason why. An ultra-lightweight SPRINTSKIN upper with air mesh windows keeps them light and breathable, while a PUREMOTION™ midsole keeps them quick and responsive.

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The adiZero Rose 1.5: Ruling the Court on St. Patrick’s Day

Even someone as talented as Rose need luck, and with the adidas company going out of their way to design these to-die-for sneakers: the adiZero Rose 1.5, luck is definitely on his side.

March 17 is only just a few days away, and Derrick Rose will wear these special colorways of his adidas signature shoes in celebration of St. Patrick’s Day. This holiday is known for the color green and all things Irish. It’s a day where big cities and small towns alike celebrate with parades, music and songs, Irish food and drinks. Communities even go so far as to dye their rivers and drinks green. On this very day, Derrick Rose will debut this newest addition during the game against the New Jersey Nets.

Derrick Rose’s Lucky Charm: The adiZero Rose 1.5

06 26 20 08 – These are the numbers written on each leaf of the clover-designed insole of the new adiZero Rose 1.5. Without question, this represents one of the most important dates in recent NBA History. June 26, 2008, the day Derrick Martell Rose was selected #1 overall by his hometown Chicago Bulls in the NBA Draft. With his speed and springboard hops, Derrick Rose is practically a legend waiting to happen. Rose is scoring solid points and has led the Bulls to a great start by a 40-game start at best, eversince the Jordan era.

The adiZero Rose 1.5 is done in vibrant Intense Green, comprised of synthetic materials and the new adidas SprintSkin technology which is a lightweight, water repellent synthetic material that helps provide additional lateral support and an inset collar designed to work with Derrick’s Speedwrap ankle brace. The adiZero Rose 1.5’s also features a stylish, clean toe for off-court appeal. The branding and Derrick’s signature can be found on the heel, which is the only part opponents see when he’s heading to the rim.

The special St. Patrick’s Day markings make this Derrick Rose’s ultimate lucky charm. The tongue sports an intense green ‘Magic Eye’ graphic, inspired by Derrick’s “Poohdini” nickname, with a 4-leaf clover and Rose’s signature blended into the design. The clover is visible on the insole with the very date Derrick Rose was first drafted. His signature is also lasered into the heel.

Grab your own pair now. The adiZero Rose 1.5 is available for P5,495 adidas Shop Rockwell, adidas Shop Trinoma, adidas Shop Greenbelt3 and Titan Barbershop.

For more information, please visit http://www.facebook.com/adidasPhilippines.

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