S^CRED CLOTHESLINE

The original Torsion technology was introduced via the ZX series in the early 1980s. It was a ground-breaking technology that offered stability through rigidity. This torsional rigidity guides the foot through the repetitive foot strike, providing improved comfort.

adidas Originals’ new Mega Torsion takes that same idea and amplifies it to offer even more comfort, designed for the streets. The shoes of the Mega Torsion collection are comprised of improved features along with improved style. With Mega Torsion you get more… more comfort, more style.

With the introduction of the adizero Feather, the lightest every day running shoe, adidas continues to set new standards for lightweight footwear while helping athletes be faster and improve their performance.

The lighter your shoes, the faster you can go. It is that easy. Now with the adizero Feather in running, we are offering the lightest shoes in the running class and will continue to push the boundaries of what is believed possible with today’s technology and material to help athletes be better. Weighing only 6.7oz./190g (men’s, size UK 8.5) and 5.6oz./160g (women’s, size UK 5.5) respectively, the adizero Feather offers the everyday runner the technology and performance.
“Nothing is more important for me than lightweight footwear and the adizero shoes are definitely the lightest training and competition shoes I have ever worn. What I love about them is that they are not only light but also give me the stability I need when it counts,” says Jessica Ennis, current World and European Heptathlon Champion.
The adizero Feather comes in an eye-catching infrared color way and provides the latest adidas technologies. The lightweight shoe features the new SPRINTFRAME platform directly attached to the upper which ensures optimum forefoot propulsion. It replaces the conventional shoe construction and saves shoe weight significantly while maintaining important performance characteristics such as comfort and energy transfer. Fully integrated in the SPRINTFRAME platform is the TORSION SYSTEM which allows independent movement of fore and rear foot. The shoe also contains SPRINTWEB, a lightweight mesh construction achieved through strong seamlessly bonded TPU material for maximum comfort, support and breathability. Other technological features are full forefoot adiPRENE®+, the adiWEAR rubber outsole which ensures long lasting durability and traction, and strategic foam placement on the sole which allows for a dynamic push-off while minimizing the overall shoe weight.
The adiZero Feather is now available for P4,995 at the following adidas stores: Greenbelt 3, Trinoma, Power Plant Mall, Resorts World Manila, Shangri-la Plaza Mall, Glorietta 3, Eastwood, Alabang Town Center, Festival Mall Gateway Mall, Ali Mall, Greenhills, Marquee Mall Pampanga, Ayala Center Cebu, Lee Plaza Dumaguete, Abreeza Mall Davao, Gaisano Mall Davao and Gaisano General Santos. It is also available at selected adidas shops in SM: Mall of Asia, Megamall, North EDSA, The Block, Fairview, Sta Mesa, Baguio, Cebo, Iloilo, Cagayan de Oro, and SM Department Stores in MOA, Manila, Fairview and Baguio. You may also visit selected adidas Shops in Robinsons Ermita, Galleria, Cagayan de Oro, Iloilo and Bacolod, and selected Toby’s stores at MOA, Fairview, Megamall, Shangri-la Plaza Mall, Trinoma, North EDSA, The Block, ATC, Galleria, Pampanga, Cebu and CDO, and in selected Planet Sports branches at the Power Plant Mall, Glorietta, Greenhills, Trinoma, ATC, Shangrila Plaza and Cebu.

Hey folks, we uploaded some Go Forth shots. We’re lucky to have been invited to the event. Levis definitely got the campaign/message across, Go Forth!

Here are the photo galleries link (uploaded at dblink site)

Event shots…

Go Forth Words!…

Go Forth Fashion Show Photos…

Click here for more coverage.

Read more…

‘Those who dare’ – these are the girls that fight with passion for their dreams; the girls that dare to go beyond their limits, the girls that have fun while doing so, and because they believe they can do it, they go “all in” to reach that goal. The adidas women dare to go qll in as adidas celebrates women that are bold enough to take risks putting passion in everything they do.

Capitalizing on the unique breadth and depth of the brand is the adidas “all in” campaign, which fuses the worlds of sport, music and fashion by showcasing adidas’ distinctive presence across and into different sports, cultures and lifestyles. To follow this campaign’s success is the “all adidas” Women, bringing together personalities such as pop icon Katy Perry, tennis player Caroline Wozniacki, Staatsballett Berlin ballerinas, blogger Sneakerqueen, DJ Baby G, Chinese superstar Li Bing Bing, athlete Wei Qiuyue and the everyday girl in a mix of environments from sport to music, lifestyle to fashion. All having a connection with the brand, these girls are a perfect fit because they dare to be bold and go “all in” with adidas. The campaign highlights women across the adidas Sport Performance, adidas Originals and adidas by Stella McCartney.

With this campaign, adidas shows the pivotal moment when women risk it all for the pop of the flash, the roar of the crowd, the high five from a teammate. This is the moment her strength and confidence shines through — all because she dared to go there.

This Fall/Winter ’11, adidas aficionados and fans can have the hippest adidas Verve collection available at the following stores: Duty Free Philippines, Royal Duty Free Subic, and Toby’s stores located at Park Square, Robinsons Metro East, SM Taytay, SM Marilao, and SM Tarlac. You can also have an online experience with products as well as access interesting content about the ambassadors. To continue their online conversation with adidas, social platforms such as YouTube.com/adidas, where adidas will serve up daily content from the various parts of the brand, and the adidas Philippines Facebook page are also made available.

NIKE, Inc. introduces pinnacle performance footwear in the next generation Nike Zoom Hyperfuse 2011 and Nike Zoom Hyperdunk 2011, both combining unrivaled technical innovations and advantages. Designed for the player looking for breathability, durability, stability and lightweight footwear, both shoes are built with intuitive design principals unmatched in the industry.

“Our mission at Nike Basketball is to design footwear that gives players an advantage on the court,” said Leo Chang, Nike Basketball Footwear Design Director. “When designing the Nike Zoom Hyperfuse 2011 and Nike Zoom Hyperdunk 2011, our goal was to maximize durability, breathability and stability with an aggressive aesthetic that sets a new benchmark for the industry.”

After observing the extreme wear-and-tear on footwear on the blacktop basketball courts of China in 2009, the Nike design team employed the new innovation to create a breathable, stable and resilient basketball shoe called the Nike Hyperfuse. Hyperfuse construction creates a durable composite material composed of three layers; one for stability, one for breathability and the third for durability. All three layers are fused together using heat and pressure to create a level of precision unattainable via traditional cut-and-sew methods.

Hyperfuse construction made a strong statement in basketball and has been adopted in running, training and sportswear. These styles feature a unibody design resulting in lightweight, breathable footwear that minimizes seams that can wear on an athlete’s foot. In its second generation, at 12.5 ounces in a men’s size 9, the Nike Zoom Hyperfuse 2011 basketball shoe minimizes bulky weight while featuring optimal breathability and comfort. New mesh zones, a midsole wrap and a reinforced collar uphold Nike Basketball’s design mandate to maximize superior performance innovations.

Introduced the summer of 2008 in Beijing, the Nike Hyperdunk shattered the standards for basketball shoe design. With the introduction of Flywire technology and the fusion of lightweight composite materials, the Nike Hyperdunk proved that a shoe built for the rigors of competition, could shed considerable weight without compromising strength. Its modern, minimalist aesthetic turned heads and unique color combinations made a statement as well.

In its third evolution, the Nike Zoom Hyperdunk 2011 features next generation Flywire technology seamlessly blended in a mesh composite upper to create a design lighter in weight and more breathable than its predecessor. A new 3-D shaped, glass reinforced composite midfoot shank gives players torsional rigidity and responsiveness, while Nike Zoom units in both the heel and forefoot provide the low-profile, responsive cushioning that players covet. Weighing in at 11.5 ounces in a men’s size 9, the Nike Zoom Hyperdunk 2011 is lightweight without compromising strength and stability.

Continuing to set a new standard for performance innovation, Nike Basketball continues to redefine apparel in addition to footwear. Nike Hyper Elite woven short features Dri-FIT stretch-woven fabric made of 100%-recycled polyester to pull sweat away to help keep players dry and comfortable. Laser-cut perforations and a Nike Elite graphic on the side panel provide ventilation, while reducing the overall weight of the short. In the past, thick and heavy materials were used in basketball shorts because they were associated with quality and durability. Times have changed and Nike Basketball took insights from running and soccer performance apparel to create this ultra-lightweight and durable short with evolved fabrication methods. The Nike Hyper Elite woven short is the same authentic fit as Nike’s top college and federation team shorts.

The Fall 2011 Nike Basketball Collection is available at key retailers worldwide beginning July 1, 2011. Nike Zoom Hyperfuse 2011 debuts July 1 in Greater China and July 15 in North America, while the Nike Zoom Hyperdunk 2011 debuts August 5 in Greater China and August 12 in North America. Availability extends to global retailers and online at NikeStore.com. For more information including photos, videos and tech sheets visit NikeMedia.com.