19
Dec
Earn Filipino street cred with the adidas Philippine Range Collection 2011
Author: boni // Category: Industry News
The iconic three-stripe brand, adidas, proudly launches the fourth installment of the Philippine Range collection. Featuring jackets and t-shirts that are playing on the Philippine flag’s trademark colors, adidas offers a fresh and modern take on the Philippine Range collection with its minimalist design.
Blue, red, white, with a few touches of yellow – this month, wear these colors with pride as the adidas Philippine Range collection makes for a major street cred-worthy look. adidas yet again showcases their attention to details as the patriotic line is simple and not too literal when it comes to their design aesthetic.
Go all in on Filipino pride as the collection features stylized Pilipinas seals and statement tees while also donning three bold stripes running down on its sleeve. Tiny details, reminiscent of the flag, are also found where three stars and a sun lie on its urban designs. The adidas logo is then stitched at the front. Complementing the premium jackets, the round-neck statement T-shirts feature the same clean and nationalistic chic design elements.
The adidas Philippine range collection originally debuted in 2007. Continuously celebrating individuality, adidas let’s you express your eagerness to express your national identity and gives you the opportunity to hold your head up high with swagger confidence. The adidas Philippine Range is available at adidas stores nationwide. For more information, visit www.facebook.com/adidasPhilippines.
In the early ’80s, adidas created the Soft Cell technology for high-impact sports like running and basketball. Mega Soft Cell technology was all about giving the athlete the cushioning needed to perform at the highest level.
In 2010, adidas Originals is taking this cushioning system to the streets and dialing it up with more cushioning, more comfort and more style. And, although the technology still maintains all of the same functions as its predecessor, the new Mega Soft Cell has a new amplified visual style.
The Mega Soft Cell technology is featured in numerous shoes of the collection to offer a wide range of everyday benefits for today’s street consumer.
The original Torsion technology was introduced via the ZX series in the early 1980s. It was a ground-breaking technology that offered stability through rigidity. This torsional rigidity guides the foot through the repetitive foot strike, providing improved comfort.
adidas Originals’ new Mega Torsion takes that same idea and amplifies it to offer even more comfort, designed for the streets. The shoes of the Mega Torsion collection are comprised of improved features along with improved style. With Mega Torsion you get more… more comfort, more style.
With the introduction of the adizero Feather, the lightest every day running shoe, adidas continues to set new standards for lightweight footwear while helping athletes be faster and improve their performance.
The lighter your shoes, the faster you can go. It is that easy. Now with the adizero Feather in running, we are offering the lightest shoes in the running class and will continue to push the boundaries of what is believed possible with today’s technology and material to help athletes be better. Weighing only 6.7oz./190g (men’s, size UK 8.5) and 5.6oz./160g (women’s, size UK 5.5) respectively, the adizero Feather offers the everyday runner the technology and performance.
“Nothing is more important for me than lightweight footwear and the adizero shoes are definitely the lightest training and competition shoes I have ever worn. What I love about them is that they are not only light but also give me the stability I need when it counts,” says Jessica Ennis, current World and European Heptathlon Champion.
The adizero Feather comes in an eye-catching infrared color way and provides the latest adidas technologies. The lightweight shoe features the new SPRINTFRAME platform directly attached to the upper which ensures optimum forefoot propulsion. It replaces the conventional shoe construction and saves shoe weight significantly while maintaining important performance characteristics such as comfort and energy transfer. Fully integrated in the SPRINTFRAME platform is the TORSION SYSTEM which allows independent movement of fore and rear foot. The shoe also contains SPRINTWEB, a lightweight mesh construction achieved through strong seamlessly bonded TPU material for maximum comfort, support and breathability. Other technological features are full forefoot adiPRENE®+, the adiWEAR rubber outsole which ensures long lasting durability and traction, and strategic foam placement on the sole which allows for a dynamic push-off while minimizing the overall shoe weight.
The adiZero Feather is now available for P4,995 at the following adidas stores: Greenbelt 3, Trinoma, Power Plant Mall, Resorts World Manila, Shangri-la Plaza Mall, Glorietta 3, Eastwood, Alabang Town Center, Festival Mall Gateway Mall, Ali Mall, Greenhills, Marquee Mall Pampanga, Ayala Center Cebu, Lee Plaza Dumaguete, Abreeza Mall Davao, Gaisano Mall Davao and Gaisano General Santos. It is also available at selected adidas shops in SM: Mall of Asia, Megamall, North EDSA, The Block, Fairview, Sta Mesa, Baguio, Cebo, Iloilo, Cagayan de Oro, and SM Department Stores in MOA, Manila, Fairview and Baguio. You may also visit selected adidas Shops in Robinsons Ermita, Galleria, Cagayan de Oro, Iloilo and Bacolod, and selected Toby’s stores at MOA, Fairview, Megamall, Shangri-la Plaza Mall, Trinoma, North EDSA, The Block, ATC, Galleria, Pampanga, Cebu and CDO, and in selected Planet Sports branches at the Power Plant Mall, Glorietta, Greenhills, Trinoma, ATC, Shangrila Plaza and Cebu.
