S^CRED CLOTHESLINE

A brand new store concept is set to open its doors in Metro Manila this August. TITAN, the first ever basketball-dedicated retail store in the market, was designed specifically with the Filipino basketball player in mind. The store hopes to give consumers a unique and lasting experience every time they visit.

Located in the up and coming Forbeswood Retail area at Burgos Circle (corner of Rizal Drive) in Bonifacio Global City, Taguig – TITAN will house the first and only basketball specialty store in the Philippines as well as a traditional 4-chair men’s barbershop. The store is not what you would typically expect of a sporting goods shop, with the latest performance basketball products from the best brands in the world set against a store environment that exudes an old world simplicity far better suited for a time before ours.

“We wanted to create a space that would be perfect for anyone who loves basketball”, says Jeffrey Cariaso, co-founder and one of TITAN’s owners. “We wanted a store that would give basketball consumers the power of choice with the products that he wants. And with the barbershop, it was about having a space where if you’re into basketball and you love the game and the culture that comes with it, you’ll feel right at home.”

TITAN is the first retail venture of TITANOMACHY, INC., a basketball collective formed by Cariaso and his partners, who all share a common passion and love for the game of basketball. Jeffrey Cariaso is a 15-year professional basketball player in the Philippines, a 10-time All-Star and 8-time champion in the PBA (Philippine Basketball Association).

The store will carry the latest and most innovative performance basketball footwear, apparel and accessories from Nike, adidas, Brand Jordan, And1, Converse, Reebok, K1X and New Era. TITAN’s barbershop services will primarily focus on haircuts and shaves.

TITAN will open on August 4, 2010, with 3 exclusive shoe releases from Nike slated on that day. The Nike Zoom Kobe V “Big Stage” Edition (Home and Away) and the Air Max LeBron VII NFS “MVP” shoe will be available in limited quantities on Opening Day.

For more information and regular updates, visit www.titan22.com.

This July 2010, adidas gives you basketball experience like never before…

Read more…

World cup 2010 is fast approaching. See this new take on football t-shirts…

Challenge: Develop a premium for the 2010 FIFA World Cup.

Solution: A lot of football players celebrate by pulling the shirt over their heads. On the inside of our supporter shirt, we printed the heads of the 3 most popular players of the Dutch national football team. So now, when the Dutch team scores you can pull your shirt over your head and become a legend!

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Messi and Villa Launch adidas’ Lightest Ever Football Boot - F50 adiZero, the Lightest, Fastest adidas Boot in History

Manila,  June 2010 — Today, adidas football superstars Leo Messi and David Villa proudly presented the F50 adiZero, adidas’ lightest ever football boot, during  a speed-themed event at the Circuit de Catalunya in Barcelona. The revolutionary new boot weighs an astonishing 165 grams* and features industry-leading technologies, making it the lightest and fastest adidas football boot ever made.

Lionel Messi will be the first player to wear the distinctive chameleon purple, white, and electricity colorway during the 2010 FIFA World Cup™. The FIFA World Player of the Year says, “I am amazed at how light the new F50 is. I can barely feel them on my feet. Speed on the pitch is a really important part of my game and wearing the world’s lightest boot will hopefully make me faster and enhance my performance during the most important games of the year!”

David Villa, who will wear the black and sun version, added, “Speed is such an important part of my game and I am so excited about being even faster when I’m playing in South Africa against the best in the world in just a few weeks time.”

The need for speed in modern football has never been greater, where millimeters or a fraction of a second can make the difference between winning and losing. adidas has responded to this athlete request by reinventing the rules of speed and turning the iconic F50 boot into the lightest adidas boot ever made.

Aubrey Dolan, Senior Product Manager for adidas Football comments, “Players like Lionel Messi and David Villa consistently told us they wanted boots that would enable them to be faster. Players wanted to be first to the ball, so we decided that the best way forward was to make a lightweight product, which could be used at the highest level.”

The F50 adiZero will be worn by players during the 2010 FIFA World Cup™. The chameleon purple, white, and electricity boot will be worn exclusively by Lionel Messi. Steven Pienaar (South Africa), Jozy Altidore (U.S.A), Shunsake Nakamura (Japan), Salomon Kalou (Ivory Coast), Arjen Robben (Holland) and Lukas Podolski (Germany) will wear the sun, black, and collegiate gold colorway while David Villa (Spain), Samir Nasri (France), Jermain Defoe (England), and Johan Vonlanthen (Switzerland) will don the black and sun version. The boot will hit retail at the end of May 2010 in all adidas Sport Performance stores, as well as at leading e-retailers and selected sports retailers around the world.

Avail of the F50 Football Promo! Get a free World Cup Messenger Bag with every PhP5,000 minimum single receipt purchase of any adidas Football products. Promo period is from June 1 to July 31, 2010. Redemption of World Cup Messenger Bags can be done in any of the 14 participating doors of the F50 Football promo.

Participating doors for F50 Football promo: adidas Shop Greenbelt 3, adidas Shop Trinoma, adidas Shop Angeles, Adidas Shop Rockewell, adidas Shop Ayala center cebu, Toby’s Festival Mall, adidas Shop Megamall, adidas Shio Cebu, adishop RDS Bacolod, adidas Brand Strore – RDS Iloilo, adidas Shop Mall of Asia, adidas Shop Dumaguete, Sports Central Chain Mall of Asia and Toby’s Alabang Town Center.

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HOW IT WORKS / THE SCIENCE

The F50 adiZero has been revolutionized, incorporating the industry’s lightest fabrics and leading technologies to reach the ultimate weight of 165 grams*. To achieve the target weight, the boot has been developed on a lightweight last which offers a wider footbed and heel to distribute forces optimally throughout the boot, which is critical in a lightweight product.

*165 grams at UK size 8.5

The sleek new SprintSkin upper has been created using an innovative single layer microfiber Polyurethane (PU) synthetic to reduce the overall weight and to ensure the shoe fits like a second skin increasing the comfort of the boot. The F50 adiZero uses asymmetric parallel lacing which creates a large, clean kicking surface for optimal ball contact while a perforated Ultra Light insole has been developed to reduce weight and increase speed.

The innovative new last is complemented by a new exclusive Sprint Frame outsole, which is crafted using three-dimensional bridges to create stability and support in the midfoot. Taking inspiration from a running sprint spike, the outsole features a new revolutionary triangular stud configuration, which provides maximum acceleration and optimum support for the critical lateral and medial movements. Football is not only about straight-line speed.

To add stability and to support the player, the upper features an internal network of Thermo Polyurethane (TPU) bands, as well as a single TPU bottom frame on the boot which offers stability and support in the lateral and medial movements and protects the upper against abrasion, providing a sleek, stylish, iconic look.

Complex magazine in collaboration with Peter Sim and George Kiel from Nicekicks.com have curated a list of the 50 greatest basketball sneakers of all time. The list is based on performance, style, and each shoe’s overall effect on sneaker culture. the countdown includes on-court sneakers of the past and present, classic silhouettes, and recent tech-friendly models that have been game-changers.

You know Nike-Jordan will top this list. I know you know that.

My favorites in the list are…

1. Chuck Taylor

I have 3 pairs of casual-comfort Chucks but moved to other brands this past 2 years. My oldest pair is I think 2006-buy but still looks good. Never goes out of style, much like Levi’s jeans.

The Converse Chuck Taylor became the first mass-produced basketball shoe in North America in 1917. Since then, over 750 million pairs have been sold in 144 countries. Although the Chucks are worn as a casual, fashion sneaker today, it first started as a basketball sneaker when Chuck Taylor himself rocked them 93 years ago. No shit-talking—this is one of the biggest basketball shoes of all time.

2. Nike Hyperdunk

Im kinda retired from playing active hoops when this Kobe-endorsed Nike shoes came out so as much as I want to buy a Kobe shoe, it’s not worth storing in the closet. By the way, I used to be able to dunk the ball in my younger days. Ok, “tap the fuckin ring” it was. Not a dunk per se.

The Nike Hyperdunk is the predecessor to most of Nike’s current basketball lineup. It launched in time for Kobe to rock it at the 2008 Beijing Olympics, and this extremely lightweight sneaker was the first sneaker to feature Nike’s current darling, Flywire technology. The Nike Hyperdunk was labeled the future of basketball footwear and is still worn by many players in the NBA today.

3. Air Jordan IV

I wore this shoe during one summer half court league when I was still supot. I effin averaged measly 4.5 points per game in a race to 30 points game. I blame the non-cemented playing court! Daim, I was wearing what perhaps the greatest shoe of the time and I was running on pure lupa & alikabok! If it was concrete court, easily my average could have been 15 ppg, 5 assts and 5 rebounds. Yeah, kinda what Ray Allen does for the Boston Celtics now.

Released in 1989, the Air Jordan IV is definitely in many Jordan fiends’ top three of all time. The classic silhouette features a leather upper, mesh panels, TPU lace and heel tabs, and the signature Jumpman-Flight tongue patch. Not only is the IV a great shoe, it brings back memories like MJ’s game-winning shot against the Cavs in the playoffs and the classic scene with Buggin’ Out in Spike Lee’s Do the Right Thing.

4. Puma & Adidas Superstar

I had a PUMA back in college.  Price of Puma back in the mid-to-late 90s was student friendly. A must-buy to get the Eraserheads look (that’s why we began to love the chucks too!), a Puma sneaker and an Adidas low-cut. Looked good then and still looks cool today. Only, there are lots of option in the market now for casual sneakers.  Puma shown below is the old-school Puma Cycle sneakers. Just wear em shades, tapos manonood kami ng underground concerts, kahit hindi underground basta maingay at tsaka grunge, tapos hindi ako magdadrugs dapat walang amats ‘di ba?

NBA legend Walt Frazier became the first player in basketball history with a signature sneaker when PUMA laced him up with the legendary Clyde. Created in 1973, this shoe is easily one of the most recognizable shoes in sneaker history.

Los Angeles Lakers center Kareem Abdul-Jabaar backed this low-top sneaker during the 1970s. Within its first few years of existence, it was worn by more than half of the NBA players.

5. Nike Air Shake Ndestrukt (Rodman)

I didn’t own this particular Rodman shoe but I was duped into buying (or trading for) “RODMAN” signature shoes. I can’t remember if I paid some bucks to get it or I traded shoes for it. Later I found out that the “Rodman” I had is a replica bought from Cartimar Shoe Exchange. Its claim for fame or it’s most memorable hoops action was when I played in Sta. Mesa manila wearing this rodman shoe, cut jeans shorts, a t-shirt, a sando on top! What the?! By the way, I fired 12 fade-aways in that game and nailed only 1. This time, I am blaming the maong shorts. The jeans-short was far from aero-dynamic and it’s so heavy. It affected my so-called lift.

The Air Shake Ndestrukt was Dennis Rodman’s signature shoe, and built on a visible Air-Sole unit onto a unique upper.

Some other kickass-kicks in terms of form:

Nike Air Foamposite One

Nike Air Force 1

Nike Air Maestro

Nike Flightposite

Nike Air Jordan XX3

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NIKE basketball partners with aston martin to INTRODUCE THE NIKE kOBE BRYANT (ASTON MARTIN EDITION) FOOTWEAR PACK (Only 70 packs available in the Philippines).

Nike Basketball has partnered with Aston Martin to introduce the Nike Kobe Bryant (Aston Martin Edition) footwear pack. It started with a Webfilm with Kobe Bryant jumping over an Aston Martin DB9, and was fueled by consumer demand that resulted in this high magnitude collaboration between Nike Basketball and the luxury sports car manufacturer.

Now, Nike and Aston Martin commemorate the Kobe-Aston DB9 Webfilm by co-launching two of the most advanced Nike Basketball products of all time; the Nike Hyperdunk (Aston Martin DB9 Edition) and the Nike Zoom Kobe V (Aston Martin Edition). Inspired by the elegant Aston Martin DB9, and a combination of the Aston Martin Collection including the One-77 supercar, this unique collection incorporates iconic design, modern technology, craftsmanship, genuine materials, and attention to detail, further advancing Nike innovation.

The Zoom Kobe V Aston Martin uses a one piece seamless booty inside a productive and supportive SkinWire shell which is generation 2 of Flywire that utilizes a new welding technique that minimizes material and eliminates seams and weight from the upper while increasing durability and flexibility. The Nike Hyperdunk Aston Martin DB9 edition   integrates high quality metallic silver leather inspired from the coat of the DB9. The plush interior was matched the premium Italian leather seats. The logo on the tongue was inspired by the Aston Martin wings which are handcrafted and jeweled.

Only 70 packs will be made available in the Philippines on June 2, 2010 at the Nike Park The Fort. The two-shoe pack retails for P14,995. The Kobe-Aston Martin Collection will come in a stackable two-shoe premium case taking inspirations from not only the Aston Martin vehicles, but the parking garage that Kobe actually jumped at the Los Angeles Athletic Club.

Thirty consumers have a chance to ensure a reserved slot to purchase the limited edition Kobe Bryant Aston Martin Pack Edition Footwear. To get a chance to be among the lucky thirty, simply register www.nike.com.ph/kobeaston where you will receive clues to assuring your slot. Successful participants will be contacted via mobile.

Selling will begin exactly at 7:30PM at Nike Park The Fort. Those who did not get a chance to reserve a slot in the line, a first-come, first serve basis will be administered for purchase.

As the perfect accompaniment for the two-shoe pack, the limited edition BB10 Kobe Aston Martin Jacket which commemorates the Nike Aston Martin edition shoes will also launch on June at P17,995, sporting premium leather and materials with special attention to the quality of stitching and construction.