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World cup 2010 is fast approaching. See this new take on football t-shirts…
Challenge: Develop a premium for the 2010 FIFA World Cup.
Solution: A lot of football players celebrate by pulling the shirt over their heads. On the inside of our supporter shirt, we printed the heads of the 3 most popular players of the Dutch national football team. So now, when the Dutch team scores you can pull your shirt over your head and become a legend!
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Messi and Villa Launch adidas’ Lightest Ever Football Boot - F50 adiZero, the Lightest, Fastest adidas Boot in History
Manila, June 2010 — Today, adidas football superstars Leo Messi and David Villa proudly presented the F50 adiZero, adidas’ lightest ever football boot, during a speed-themed event at the Circuit de Catalunya in Barcelona. The revolutionary new boot weighs an astonishing 165 grams* and features industry-leading technologies, making it the lightest and fastest adidas football boot ever made.
Lionel Messi will be the first player to wear the distinctive chameleon purple, white, and electricity colorway during the 2010 FIFA World Cup™. The FIFA World Player of the Year says, “I am amazed at how light the new F50 is. I can barely feel them on my feet. Speed on the pitch is a really important part of my game and wearing the world’s lightest boot will hopefully make me faster and enhance my performance during the most important games of the year!”
David Villa, who will wear the black and sun version, added, “Speed is such an important part of my game and I am so excited about being even faster when I’m playing in South Africa against the best in the world in just a few weeks time.”
The need for speed in modern football has never been greater, where millimeters or a fraction of a second can make the difference between winning and losing. adidas has responded to this athlete request by reinventing the rules of speed and turning the iconic F50 boot into the lightest adidas boot ever made.
Aubrey Dolan, Senior Product Manager for adidas Football comments, “Players like Lionel Messi and David Villa consistently told us they wanted boots that would enable them to be faster. Players wanted to be first to the ball, so we decided that the best way forward was to make a lightweight product, which could be used at the highest level.”
The F50 adiZero will be worn by players during the 2010 FIFA World Cup™. The chameleon purple, white, and electricity boot will be worn exclusively by Lionel Messi. Steven Pienaar (South Africa), Jozy Altidore (U.S.A), Shunsake Nakamura (Japan), Salomon Kalou (Ivory Coast), Arjen Robben (Holland) and Lukas Podolski (Germany) will wear the sun, black, and collegiate gold colorway while David Villa (Spain), Samir Nasri (France), Jermain Defoe (England), and Johan Vonlanthen (Switzerland) will don the black and sun version. The boot will hit retail at the end of May 2010 in all adidas Sport Performance stores, as well as at leading e-retailers and selected sports retailers around the world.
Avail of the F50 Football Promo! Get a free World Cup Messenger Bag with every PhP5,000 minimum single receipt purchase of any adidas Football products. Promo period is from June 1 to July 31, 2010. Redemption of World Cup Messenger Bags can be done in any of the 14 participating doors of the F50 Football promo.
Participating doors for F50 Football promo: adidas Shop Greenbelt 3, adidas Shop Trinoma, adidas Shop Angeles, Adidas Shop Rockewell, adidas Shop Ayala center cebu, Toby’s Festival Mall, adidas Shop Megamall, adidas Shio Cebu, adishop RDS Bacolod, adidas Brand Strore – RDS Iloilo, adidas Shop Mall of Asia, adidas Shop Dumaguete, Sports Central Chain Mall of Asia and Toby’s Alabang Town Center.
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HOW IT WORKS / THE SCIENCE
The F50 adiZero has been revolutionized, incorporating the industry’s lightest fabrics and leading technologies to reach the ultimate weight of 165 grams*. To achieve the target weight, the boot has been developed on a lightweight last which offers a wider footbed and heel to distribute forces optimally throughout the boot, which is critical in a lightweight product.
*165 grams at UK size 8.5
The sleek new SprintSkin upper has been created using an innovative single layer microfiber Polyurethane (PU) synthetic to reduce the overall weight and to ensure the shoe fits like a second skin increasing the comfort of the boot. The F50 adiZero uses asymmetric parallel lacing which creates a large, clean kicking surface for optimal ball contact while a perforated Ultra Light insole has been developed to reduce weight and increase speed.
The innovative new last is complemented by a new exclusive Sprint Frame outsole, which is crafted using three-dimensional bridges to create stability and support in the midfoot. Taking inspiration from a running sprint spike, the outsole features a new revolutionary triangular stud configuration, which provides maximum acceleration and optimum support for the critical lateral and medial movements. Football is not only about straight-line speed.
To add stability and to support the player, the upper features an internal network of Thermo Polyurethane (TPU) bands, as well as a single TPU bottom frame on the boot which offers stability and support in the lateral and medial movements and protects the upper against abrasion, providing a sleek, stylish, iconic look.
We used to play with defective music cassette tape when we were young. We’d get the tape and use it our spider-silk-web that’s supposed to catch the enemies. And you know how weak this tape is. It only requires exactly 0.0000024 lbs of pull-force before it reaches its snapping point. So it’s useless when used for such.
