Rajo or Raymund Joseph Laurel - One of Top Young Entrepreneurs
Topic: Industry News|Sharing this info to you folks who want to challenged S^CRED for clothing supremacy in the Philippines… Be inspired…
Rajo or Raymund Joseph Laurel is probably the best young fashion designer in the country today.
At 11, he learned about different fabrics from exploring the costume department of a theater company his grandmother founded.
He took up Human Resource Management from De La Salle and further studies at the Fashion Institute of Technology in New York and Central St. Martins College in London.
In 1993, Rajo, then 22, channeled his entire life savings of P20,000, hired a sewer and a seamstress and began designing pieces, mostly for former classmates and family members. His business grew from a small rented apartment.
He took off quite quickly. In 1993, Laurel won the Asean Young Designers Competition in Singapore and awards such as Air France’s Young Designer of the Year in 1994, Smirnoff Fashion Design Awards in 1995,’Most Promising Designer of the Year in 1996, Asia Collection “Mukuhari Grand Prix” in Japan in 1997, and The Loop’s (Editor’s Choice Award) Favorite Designer in 1998.
Laurel has also been invited to join shows and exhibitions abroad such as the Philippine Centennial Show in Sydney, Saks Fifth Avenue Bridal Exhibition in New York and the Ties That Bind: Shanghai-Philippines Expositions in Shanghai.
In 1996, Laurel formed Rajo Laurel Enterprises (RLE), a garment company specializing in quality couture made-to-order clothing. He also formed in 2002 Laurel et Ross (LER), a garment company that manufactures corporate uniforms. Two years later, in 2004, he opened House of Laurel, a boutique carrying his line of ready-to-wear clothes and accessories for men, women, expecting mothers and children.
Article here.
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